Werner PuchertThe CX Fundamentals Toolkit is a practical card-based system for teams who want to improve customer experiencewithout the fluff. It consists of two decks: the CX Enabler Cards, which surface core principles and pitfalls that shape the customer journey, and the CX Challenge Cards, each posing a real-world How Might We question tied to a lifecycle stage. Use the decks to spark conversation, prioritise improvements, and connect strategy to action. Whether youre fixing the basics, mapping a new journey, or running a workshop, these cards help you uncover blind spots and align your team on what matters most. Designed for CX professionals, journey owners, and cross-functional teams looking to create meaningful change. Use one deck or both togetherthe toolkit is flexible, field-tested, and built to drive results.